Overnight grocery market balloons along with competition in Korea Korea’s top 4 audit firms’ combined sales up 9.2% on yr in FY20 Although Naver has not exercised its right yet in the countries or asked them to pay royalty fees for the name, they worry that Naver could take the action whenever it wants.Īn official from Naver said it applied for the trademark for the band logo only, and not for the exclusive use of the name ‘webtoon.’īy Lee Dong-in, Oh Dae-seok and Choi Mira That has caused anxiety for other webtoon platform operators in Korea such as Kakao, NHN and Lezhin Entertainment who are providing their services in overseas countries. An industry official said other companies could be banned from using the word ‘webtoon’ in their services or apps in these countries. and Japan, the world’s biggest markets for cartoon, according to sources, and it applied for the right in Taiwan and Indonesia as well. The Korea Intellectual Property Office said it will offer protection only for the brand logo, not for the word itself which is widely used as online comic.īut its trademark right for the term is recognized in the U.S. If no one raises objection for two months, it will acquire the trademark right. It won an appeal that it had filed with the Intellectual Property Trial and Appeal Board in January 2020, which recognized its property right when the term is used with its green-colored logo. The company had applied for the trademark in 2018 but was denied. Maeil Business Newspaper learned via the Korea Intellectual Property Rights Information Service (KIPRIS) that Naver submitted a trademark application for ‘webtoon’ on March 10. has applied for trademark right for ‘webtoon,’ a name for the company’s digital comic service that combines ‘web’ and ‘cartoon’ in Korea after acquiring the right in other markets including the United States and Japan. We’re going to be specifically developing a lot more content targeted toward female readers.South Korea’s tech giant Naver Corp. “We’re going to be developing even more content targeted towards our female audience because we know how large our readership is there and also there’s a wildly underserved audience in the United States. Akel says fans can also expect to see more female-driven content. In the US, LINE Webtoon will also be launching more features on the Challenge League and they plan to head to more comic conventions this year to find and inspire creators. This sounds like something you'll see more of in a traditional US comic book based app like Comixology. In reality, Kim says LINE Webtoon also has a platform called Slidetoon which let's users scroll from side to side or read through a comic by swiping panel to panel. When asked what Webtoon has lined up for 2016, Kim jokes, “We plan to neurologically plant comics in your brain in the future.” (Hey, who knows? With virtual reality gear, we may not be so far off.) Zoe Porter works in the fashion industry designing superhero costumes in "Heroine Chic." One of the experiences that we had, when we went to the Frankfurt book fair in Germany in 2013, there were so many fans of creators that we never released beyond Korea.”Ī year later, LINE Webtoon adopted the use of HTML5 in several series to create sound effects and moving images as readers scroll to add an extra depth to the comics they release. “Before we even tried to translate our content we realized that it was already being translated by fans,” said Kim. In 2014, Webtoon was launched overseas with the popular messaging tool LINE, a family company to Naver. You just get it wherever you want.” Webtoon WorldwideĮventually, the service became so big that Kim wanted to expand outside Korea. It’s on your phone, it’s on your computer, there’s no barrier to entry. “The second half of that, which I think is probably true, is the ease and accessibility of our content. “We have the content so the audience comes,” Tom Akel says of both Webtoon’s high female readership and the overall appeal of the platform.
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